My First Impression Of the Recent Instagram Update
Goodbye push notifications!
hile these push notifications kept me compliant, it didn’t help with productivity at all. explains it best here.
While having this information is useful, you do have to wait — poised over your phone or computer — for the specific hour to strike. I don’t know about you, but I prefer the “set it and forget it” approach.
Luckily, Instagram’s latest update makes that a reality. The company announced a change to its API that will let third-party tools enable post scheduling. In other words, if you use an app like Hootsuite, you can upload your content and choose when it will go live on Instagram.
I agree completely! All those notifications just meant distractions and added strategizing to get it all done. Then the comments! I mean what good community member doesn’t respond to comments? Right? It takes up so much more time to manage than other social platforms.
Since Hootsuite is the first social media scheduler to offer this feature (that I know of), I tested it first thing this morning. It worked wonderfully! I logged in to my existing account Hootsuite account, re-connected Instagram through my Facebook page to activate the direct scheduling feature and scheduled away! Then I moved on to write this blog post and while I was productively not checking my notifications to push my Instagram message out, it posted! #winning
I will keep an eye out to see what the other social media platforms will offer feature next. I seriously can’t wait. So far I am over the moon about this update and seriously re-thinking Hootsuite.
Do you think this will change your Instagram strategy for 2018? Share your thoughts below!